I’m totally crushing on two powerhouses of the zero waste movement. Gorgeous beyond, twenty-something New Yorker Lauren Singer is the brainchild behind Trash is for Tossers. Uber stylish Bea Johnson of Zero Waste Home is often dubbed the founder of the zero waste movement. She’s been living waste free with her family in LA since 2008.
Beyond the ridiculous amounts of cool they exude is a powerful message – our planet is in trouble and there is a whole lot we can do about it. Bea Johnson uses beetroot juice as lipstick. She’s that extreme. And while many of us are stuck on the 3R’s she’s expanded hers to 5 – Refuse, Reduce, Reuse, Recycle, Rot. On the sites of these two zero wasters you’ll find images of their years worth of waste in a single glass jar (that’s as much waste as I come back with after a kids birthday party!).
Much of what they (and other zero wasters for that matter) do and propose seems, at this juncture in my life, unattainable. But it’s good to have role models right? Every now and then, scrolling through their feeds, something sticks and small tweaks are made.
*Bea Johnson might be touring South Africa in May! Watch this space!